Free Consultancy

Brief:

Enter for a chance to win in a FREE 2 hour brand and marketing consultation with advice

Solution:

Simply email your Name, Business Type and Contact Number to design@solutionsatgem.com

Outcome:

Win a 2 hour consultant and advice from 14 year veteran marketing consultant and 6 year branding agency!

Massage Remedies

Brief:

To design and develop branding and marketing material that reflected the client and their massage practice.

To design and create a website that would effectively sell the massage services offered.

Solution:

Created a clean brand that would use imagery to reflect services offered.

Produced a social media marketing strategy and website that advertise key services and promoted periodic offerings across prominent social websites and differentiated the brand from their competitors.

A content management system was developed whereby the client could amend the Metatags for every website page, update the promotions, amend services, add testimonials and upload new articles. 

Outcome:

The development of a website that successfully won Massage Remedies 39.6% more customers within 2 months of marketing campaign; customers won from a combination of social media marketing and offline point of sale promotions.
http://www.massage-remedies.co.uk

Zaraah Abrahams

Brief:

Misrepresentation of actress Zaraah Abrahams lead to negative associations to her brand. As Creative Director S@G was asked to develop a multifaceted brand ID that could be used as the face for FMCG campaigns, lifestyle brands and in acting.

Utilise offline marketing activities and online social networking sites to communicate the brand and interact with the actresses' fans.

Solution:

Creatively directed and shot a photo shoot that captured 8 different looks and styles.

Portfolio website and key social media networking sites were linked to provide an interactive experience and monitor Zaraah Abraham's fan's interaction with her.

Designed a brand that effectively reinforced a positive 'classy yet girly' representation that fans were able to identify with. Worked with a premium PR agency to maximise press coverage of a series of events headlined by Zaraah Abrahams.

Outcome:

1,119 twitter followers, 759 Facebook friends, 1690 website hits in 2 weeks of campaign launch.

Summer press coverage in 4 lifestyle magazines, 3 local press and 2 tabloids.

Commissioned to redo client's website in 2011 following actress's television success.

http://www.zaraah

Caribbean Savouries

Brief:

Create a premium line of sauces for the brand.

Create a website that will better represent the brand, drive sales and increase brand awareness.

Solution:

Created a Caribbean Savouries Finest line suited for premium grocers, yet sustained brand consistency through colours and logo. Developed a website design, utilising social media sites to create an online community, interest and brand experience that would increase product demand.

Outcome:

Successfully acquired 3 new buyers.

Official rebrand, website, marketing campaign and food club to be launched in line with London Olympics 2012.

Inneventive

Brief:

To provide design and print solutions for stationery and marketing material.

To provide print and signage solutions for events and exhibiting activities, notably the Queen's Diamond Jubilee Pageant, 3^rd June, 2012.

Solution:

Using existing branding guidelines produced a high end 36 page marketing brochure, several point of sales printed materials, large scale banners and quality stationery material that effectively represented the client's brand.

Outcome:

In 5 days successfully produced 30+ banner signs, 2m X 8m premium floor graphic and full stationery pack for the official Queen's Jubilee pageant.

Lambeth Council

Brief:

Targeting 13 - 19 year olds in Lambeth:

- Create images which reflected campaign messages and involved Lambeth's young people

- Increase awareness of teenage pregnancy and sexual health and take up of young peoples' sexual health services and contraceptive advice

Solution:

Creatively directed photo shoot using 13-19 year old youth from the Lambeth community.

Designed and coordinated print of advertising material to match campaign messages.

Borough wide adshel, poster and leaflet drop in services centers and organisations used by youth.

Design and produced branded merchandise that were distributed throughout Lambeth's Safe Sex partnership centers and at youth events.

Outcome:

Successful design and print coordination of advertising campaign lead to S@G winning contract to design further marketing material for the last 5 years.

93% of respondents thought design material identified with target market and accurately conveyed the campaign message.

Mobo Awards

Brief:

To maintain brand presence at the MOBO Press launch and Awards ceremonies.

Solution:

S@G has provided their expertise in design and print producing press boards, press packs and folders for the last 5 years.

Outcome:

The MOBO brand is renowned as one of the largest urban youth brands in the UK. S@G's services have proven to be and will continue to be used as an effective advertising and brand awareness tools.

OH TV

Brief:

Update and maintain website.

Increase online presence and target market awareness of OH TV, Sky channel 199.

Support channel’s promotion of key programmes and messages.

Solution:

Used social networking sites and online platforms such as blogs and e-newsletters to increase brand awareness and communicate with channels target market.

Used social media networks to support print advertising promotion of key programmes and competitions.

Outcome:

Social Media was key in OH TV being credited by the media industry in winning 16 different awards.

Website received 9.2 million hits in 4 months.

Hype Coiffure

Brief:

Award winning salon group Hype Coiffure required well designed, professional and eye-catching marketing materials designed to increase brand awareness, promote specific services and entice existing customers to increase service usage and recommend friends.

Design had to coincide with marketing plan.

Solution:

Created seasonally themed marketing material to support marketing activities.

Company’s award winning imagery was a focal point for all design.

Design team created designs for web, magazines and printed marketing material.

Outcome:

Elevated the brand and services profile.

Delivered brand consistency across marketing platforms.

Due to satisfaction with high quality branding and design, retained client for 3 years running.

Steelcase Solutions

Brief:

Steelcase Solutions felt they had dated branding, submerged in the parent company’s identity.

They required a completely new identity to differentiate the subsidiary company from the parent companyS@G were contracted to create new brand ID that could be rolled out across all marketing platforms.

Solution:

Created a brand that reflected the ‘modernity’ and trendiness of their product but still appealed to other companies in the group.

Extended branding to their corporate ID, stationery, marketing brochures, showrooms and vehicle fleet.

Outcome:

2 new clients at the brand launch and open evening of the newly branded Birmingham branch.

United brand resulted in greater working harmony between the 4 associate companies.S@G contracted to design further marketing and presentation documents.

Arts Council

Brief:

Create brand ID that could be used for further project marketing material.

To design a magazine/brochure that celebrated 60 years of RNB in the UK.

Solution:

Created an attractive magazine cover that fused together influential RNB artists of the last 60 years.

Worked with advertisers and client to pull together 36 page magazine. Used trusted suppliers and coordinated the proof and print of the brochures.

Outcome:

The design and print of over 4,000 36 page brochures in 3 weeks. Acclamation from Music Matrix for excellent design pitch and ability to capture advertising message.

Croydon Council

Brief:

To design a community interest website on a small budget and within 4 weeks that publicised the Afro-Caribbean Diaspora and culture within the London Borough of Croydon.

Solution:

Worked closely with the council and representatives of the Afro-Caribbean community within Croydon to design a website with features that effectively represented the Diaspora.

To allow the client control over the website we developed a content management system that enabled the Croydon to easily manage an events page, mailing list database, video and picture blogging gallery with public comments, approve and edit public messages, and change and update the promotional adverts throughout the website.

Outcome:

Huge community interest with over 1000 unique hits monthly, over 80 unique blog entries per month for the first 3 months.

Since the project was launched in 2009 Croydon Council has re-engaged S@G for further work.

Grace Kennedy

Brief:

Open outlets across England for Grace Kennedy Money Services UK to enable them to offer money remittances services via existing Western Union outlets.

Redesign each outlet with new branding, point of sale and print advertising material.

Solution:

S@G organised standard systems of signage and pricing; then rebranded all retail outfits that joined the scheme.

We developed a system of production control, site visits, signage production and installation, reporting regularly to GKMS and Western Union.

Outcome:

Over 35 outlets nationwide were rebranded and provided with point of sale material and merchandise.

GKMS were able to concentrate on attracting new agencies across the UK, without employing expensive resources to manage the design and installation process.

Rouge Hair Salon

Brief:

A new hair and beauty salon was preparing to open in a highly competitive area of London.

Accordingly, required the design of a brand and marketing material that would:

- Differentiate salon from competitors

- Establish salon as a quality service at a reasonable price

- Communicate their services and increase foot flow

Solution:

Worked closely with the client to design a classy logo that was developed into stationery material to provide the salon with a professional front.

A quality pricelist was created using salon imagery.

Using point of sale materials, a ‘recommend a friend’ scheme and 10% discount campaign was introduced to increase foot flow and build customer loyalty.

Outcome:

3 years on the Salon has managed to sustain a 81% client retention rate.

Mi Tiempo

Brief:

Develop brand ID that represented:

a) The traditional elements of the business consultancy, yet

b) The Spanish retreat and ‘free’ client approach Develop marketing material and a portfolio websites that communicated company’s service offerings.

Solution:

The development of a iconic logo that fuses a grey font, which brought stature and professionalism to a young company, with a purple dandelions that provides a sense of modernity and the fluidity associated to the company; immediately catching the eye.

Directed a photo shoot in Spain for the retreat and used imagery to support text in all design material. Created two separate websites; one for the retreat and one for the business consultancy.  Both websites had content management systems that enabled the client to amend every facet of the websites

Outcome:

Exceeded client’s expectations by capturing the brand’s essence and creating synergy in design and message throughout all marketing material.

Brochure and website was used to increase clientele by over 200% in 3 months post website and marketing launch.

Vangent

Brief:

Client planned to begin targeting the housing market by exhibiting at one of the largest housing exhibitions in Europe.

Client required captivating exhibition designs and marketing material to attract potential clients

Solution:

Conducted research, design development and pitching of design ideas to client.

Created unique and well branded merchandise to accompany the client’s exhibition stand. Coordinated print suppliers to produce merchandise and print material.

Outcome:

Retained client for future branding, signage and merchandising projects.

Joseph Sutton Solicitors

Brief:

To rejuvenate the specialist employment firm's (Joseph Sutton Solicitors') newsletter to increase brand awareness through a more creative e-newsletter.

Solution:

Worked closely with the client to design tailored adverts for each issue of the newsletter and create imagery for each of the newsletters sections 'Latest News', 'Case Studies' and 'Inside Joseph Sutton Solicitors'.

Outcome:

Using a quality e-newsletter mailing tool created by S@G were able to employ a variety of tracking techniques that identified specific readers responses to articles and identify response rates whilst directing traffic to the clients website.

CityBunker

Brief:

A newly rebranded company CityBunker re-launched their indoor golf and night club in Canary Wharf. With the rebrand they needed marketing material to attract clients and help increase awareness and foot flow.

Solution:

We developed an attractive website that reflected their brand, communicated their services and used a content managed calendar to inform viewers on events taking place. To increase awareness and foot flow we:
- Developed and coordinated PR for a celebrity and public event in association with Cineworld's launch of 'Sex and the City' and 'James Bond's Quantum of Solace'
- Designed and produced flyers, posters and e-flyers for several club events

Outcome:

- Over 25 UK celebrities attended CityBunker events
- Obtained press coverage in over 6 publications (local and national press)
- 30% increase in foot flow
- Retention of S@G services in Design & Print for a variety of marketing materials

Bordeaux Wine Connoisseurs

Brief:

To produce a high end brochure for Wine Investment Brokers and Consultants in London, that would effectively reflect the quality products found inside the portfolio brochure.

Solution:

We supplied the client with several print proofs on different materials to ensure the texture of the paper would appeal to their clientele.

The final product was made up of 4 colours with a 5^th special colour for the cover that became the client's brand colour, pantone 181.

Outcome:

The final article was a 12 page brochure. The text was printed on a quality 170gsm Satimatt Natural paper, whilst the cover was a premium 300gsm Conqueror High White Laid material with a matt lamination.

The final product felt unique due to the matt lamination on a conqueror material.The brochure provided a sense of ‘prestige’ that lead to further orders and an increase in investors.